Privacy Policy

1. Introduction

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.bournemouthcycleworks.co.uk (the “Site”).

Please read this policy before using our site, services or products. Bournemouth Cycleworks LTD (“Company“, “we“, “us“) are committed to caring for, protecting and respecting your privacy and keeping your personal data secure.

We’ve also included some annotations that are intended to help you understand this somewhat technical document… for example:

The main goal of this Privacy Policy is to let you know we care about your data. We’re a small business but this doesn’t mean we do unlawful stuff with your personal details.

2. Who we are

We’re a bike shop business called Bournemouth Cycleworks LTD – founded, run and managed by Marc McHale.

Our physical address is: 1143-1145 Christchurch Road, Bournemouth, England, BH7 6BW

Our website address is: https://www.bournemouthcycleworks.co.uk

Our email address is: info@bournemouthcycleworks.co.uk

Nice to meet you! Please remember we’ve got personal data as well so please don’t use the above information for reasons unrelated to this privacy document. Thank you.

3. What personal data we collect and why

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal information), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

a) Comments and Profile Images

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

b) Contact forms

Certain areas of the site use contact forms in order to generate an email message directed to us (and only us).

Contact forms capture personal data such as your name and email address, necessary to generate such email and allow for a smooth communication. Thankfully, that’s all we need and no unnecessary additional data is required from you.

Of course, and clearly, we do not use the information for marketing purposes, unless you have opted to receive marketing emails.

c) Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

d) Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, products, etc.) – embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

We mostly use embedded videos (from YouTube and Vimeo) and embedded tweets (from Twitter). They’re pretty reliable with their data handling so hopefully there is nothing to worry about.

e) Analytics

When you use our site, our tracking service providers such as Google Analytics collect information using various technologies, including cookies and pixel tags (which are also called clear GIFs, web beacons, or pixels).

Cookies are small data files stored on your hard drive or in device memory that help us improve our  site and your experience, and track usage of our resources. These service providers may use cookies to collect and store information about your device, such as time of visit, pages visited, time spent on each page of the site, links clicked and conversion information, browser, mobile network information, and type of operating system used.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

f) Billing / Shipping Information

If you purchase products or services on the site, we need to collect your billing/shipping information in order to generate an invoice. We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

4. Who we share your data with

We do not sell our users’ private personal information. And we don’t give it away, either.

We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:

Third Party Vendors: we may share information about you with third party vendors who need to know information about you in order to provide their services to us, or to you. For example: Stripe and PayPal to process your online payments, fraud prevention services to analyze payment transactions, postal, chat and email services to help us communicate with you.

Legal Requests: we may disclose information about you in response to a court order, or other governmental request.

Business Transfers: in connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that Business Bloomer goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.

With Your Consent: we may share and disclose information with your consent or at your direction.

Aggregated or De-Identified Information: we may share information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify you.

We don’t give your personal data to anyone, unless required by law or to allow you to pay online. Also (see next section), we retain data only because we have to… And accountants still require physical receipts, not sure why.

We also use Google Analytics to help us understand how our customers use the Site-you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

5. What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Thankfully you have full control over your personal data you share on this site. We’re only an email away and you can even log in and delete your account. We hope not, but that’s your right and we respect it either way 🙂

6. How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username).

If you make a purchase, we retain your billing information and order details for at least 7 years – for accounting purposes.

Finally, we keep Google Analytics and other tracking data indefinitely, to allow for a smooth running of our business and compare analytics trends over the years.

7. Contact information

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@bournemouthcycleworks.co.uk or by mail using the details provided below:

Bournemouth Cycleworks, 1143-1145 Christchurch Road, Bournemouth, Dorset, BH7 6BW, United Kingdom

8. Privacy Policy Changes

We may modify this Policy from time to time. When we do, we will provide notice to you by publishing the most current version and revising the date at the top of this page. If we make any material change to this Policy, we will provide additional notice to you, such as by sending you an email, or displaying a prominent notice on our site. By continuing to use the site after any changes come into effect, you agree to the revised Policy.

That’s it! And thanks for reading 🙂